7 reasons women over 40 are quietly ditching prostaglandin lash serums. And what they're switching to instead.

Claire Holloway

Senior Beauty Editor

Lash serums are having a moment. Women over 45 are calling them the secret their lashes were missing, and drugstore shelves are packed with them. But many contain something you won't read on the front of the box. Prostaglandins. Ingredients that have been linked to eyelid darkening and irritation. That's why more and more women are quietly switching to something gentler that hardly anyone talks about yet. Here are 7 things worth knowing.

1. Prostaglandins Aren't the Secret. They're a Shortcut With a Price.

Prostaglandins and their analogs (look for “prost” on the label, like isopropyl cloprostenate) are in many popular lash serums. But they've been linked to possible side effects: eyelid darkening, irritation and red eyes. Lorene Peptide Lash Serum takes a different route: 7 peptides, biotin and panthenol, zero prostaglandins. Daily care for longer, fuller-looking lashes, without that trade-off.

2. A Serum Applied Only at the Root Does Half the Job.

This is the part nobody talks about. A typical serum goes on with a thin brush like eyeliner, only along the lash line. Lorene has a 2-in-1 applicator: the ball tip draws a thin line at the root, and the curved spoolie combs the serum through every lash, from root to tip. So the 7 peptides, biotin, panthenol and hyaluronic acid go where you actually see the difference: lashes look hydrated, smoother and better cared for along their full length.

3. Peptides You Know From Face Creams. Now in a Lash Wand.

Peptides are some of the most popular ingredients in skincare. Lorene packs 7 of them: Palmitoyl Tetrapeptide-7, Palmitoyl Tripeptide-1, Acetyl Hexapeptide-8, Carnosine, Dipeptide Diaminobutyroyl Benzylamide Diacetate, Tripeptide-1 and Acetyl Tetrapeptide-5. Plus hyaluronic acid to lock in moisture along the lash line. 10 seconds at night, no appointment, no salon.

4. Gentle on Eyes Over 40. No Added Fragrance.

After 40, the skin on your eyelids gets thinner and more sensitive, and eyes often react to new products. That's why Lorene is a lightweight gel formula with no added fragrance and no prostaglandins. You apply it along the lash line, never in the eye, and one dip covers both eyes. As with any new eye-area product, do a patch test behind your ear and wait 24 hours before your first use.

5. Looks Cared-For From Week One. Fuller-Looking Every Week After.

The results build gradually. In week 1, lashes feel hydrated and look more cared for. By week 4, they look smoother and mascara glides on more evenly. By week 8, your lash line looks visibly fuller. For best results, use it every night for 8 to 12 weeks.

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6. Replaces False Lashes, Glue and Salon Fills.

Extensions mean fills every few weeks, clusters mean glue next to your eye every morning. Lorene is one step you already have time for after taking off your makeup: one tube, 10 seconds, about 2 to 3 months of daily care. And in the morning, wear your mascara as usual.

7. The Lash Serum Women Are Switching To.

When a woman finds something that really works for her, she tells her friends. Lorene Peptide Lash Serum is our newest formula, so for launch the second tube is on us: Buy 1, Get 1 Free. And if you'd like to treat your mom's or your best friend's lashes too, choose Buy 2, Get 2 Free.

Buy 1 Get 1 FREE

If you don't see a difference in how your lashes look, you get your money back. You have 30 days.

SHOP NOW →

LIMITED TIME OFFER